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April 8, 2017 Episode 170 “FOLLOW-UP ON APOLLO PEAK WINES”

Hello Pups and Kittens and welcome back for the 170th time to The Groomer Next Door podcast. This week we're doing something we've NEVER done before. But I'm so happy for this company and wanted to give everyone an update. Apollo Peak Wines was on the podcast back on episode 157, and on Friday April 7th, 2017 Brandon Zavala was on ABC hit tv show "Shark Tank".

RECAP

First into the tank is Brandon Zavala of Apollo Peak, seeking $100,000 for 10 percent equity.Apollo Peak allows pet parents to share a drink with their furry friend. Their pet-friendly wines are non-alcoholic, contain organic herbs and are made from fresh beets. They offer both dog and cat beverages, which include names such as The White Kittendel, The Pinot Meow, The Meowgarita, TheCharDOGnay and The Doggy Mary. Prices range from $4.95 to $12.95. According to their website, its “creation started like any other radical idea…a product designed to help bridge the social divide between humans and their pets.”

 Kevin O’Leary questions why the cat is not drinking its wine and Robert O’Leary questions whether it’s more of a gimmick. He assures the sharks that they have since moved on from a gimmick and have since expanded to dog beverages. In the last three months, they have done $192,000 in sales. He saw pet beverages as a unique niche.

O’Leary, the wine guy, is worried about the price. Mark Cuban says he does not want to be in the pet beverage industry and goes out, followed by Lori Greiner. Robert Herjavec likes the idea but doesn’t see it as sustainable, so goes out. O’Leary points out that cats can be very finicky but offers $100,000 for 33.3 percent. Daymond John then jumps in with an offer of $100,000 for 25 percent. He counters 15 percent for either O’Leary or John, and they both meet at 20 percent. He accepts O’Leary’s offer.

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